The APPLE Inc. has started its campaign to counter the ripples created by the SAMSUNG's new flagship product the GALAXY S4 which out does it in most of the technical aspects . They have started the campaign by changing there webpage which says "There's iPhone. And then there's everything else."and by sending an email to the customers as to why the iPhone is above the competition
And the list may well have been influenced by Samsung's new gadget. Among other things, the rundown:
- Seems to take a potshot at what some have called the Galaxy line's "plastic-y" feel, saying that with the iPhone, "Every detail and every material -- particularly the sleek aluminum enclosure -- has been meticulously considered and refined."
- Touts the iPhone's Retina display. Samsung's smartphones have been dinged in the past for oversaturated, candied colors (though at least one observer says the S4 is a different animal in this regard).
- Takes a swipe at "other smartphones" that, while discussing camera quality "simply tout large amounts of megapixels" (the iPhone's shooter -- "the world's most popular," Apple claims -- is 8 megapixels; the S4's is 13).
- Trumpets the number of apps available for the iPhone, saying that the iOS operating system is "the platform for over 800,000 apps that let your iPhone do even more." If nothing else, the S4 is jammed full of new software features.
- The iPhone has won eight straight J.D Powers and Associates award for customer satisfaction.
"It would be overstatement to say Apple is far behind," Charles Golvin, analyst with Forrester, said, but it does need to note the quickening pace of competitive devices being released.
"If anything, what Apple needs to respond to is the cadence of their own releases, probably a completely new design every two years and a sort of speed bump every year is not an adequate cadence for Apple to remain at the forefront of smartphone innovation today."
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